The concept of buying and holding rare single malts or vintage Bordeaux or Burgundy wine has consistently gained popularity during the last decade, primarily by savvy high net worth individuals who need a safe haven to shelter funds in times of financial volitivity or more frequently to take advantage of the tax treatment and asset status of these highly desirable alcoholic beverages.
The success to the alternative drinks market is knowing how to capitalise, what and when to buy to realise the full potential of this highly lucrative market…
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